You may recognize the designer behind the newly relaunched streetwear label I&I Supply Co. from the many projects he’s got his creative roots wrapped up in. While Jason Panton’s had many titles in the present and past– Panton was part of the creative team behind the Cedella Marley’s Olympic designs, currently is head of creative for Dubwise Jamaica and owner of Base Kingston & Belle and works with L.A. based We Are Massiv– Panton feels now is the time to make the most of his design expertise by relaunching the I&I Supply Co. with a fresh new outlook. “After the olympics I was just burnt on apparel,” Panton said of I&I’s down period, “but with two years off, it was enough to build back the creative vibes.”
Panton has been rebuilding the creative fuel most recently by creating merchandise designs for Reggae artiste Protoje and working with We Are Massiv. “A lot of the designs that I was doing with Massiv were getting a good response and Nate from Massiv was pushing me to get back into it.” Panton continued by emphasizing, “Between Nathan and Protoje, and just being ready to do streetwear again, and the fact that the brand was selling brought me back into.” With that encouragement from the team from L.A. and locals back at home in Jamaica, he felt the time was right to put I&I designs back on the international market. “We (Massiv) started a printing company, Downtown Street Printing, and once that was in place, and we had staff, the ability to print world wide, why wouldn’t we print stuff? And I stress the fact that every thing is sweat shop free and everyone gets a good wage.”
So what’s next for I&I Supply Co? Today I&I released the Protoje and Chronixx’s “Who Knows” tank as part of the promotion of the collaborative track and lots of collaborations with reggae artistes such as Jesse Royal, Jah 9 and Protoje are in the works. The shirts are available online now at www.iandisupply.com and on July 1st, with the relaunch of a store in the Norman Manley Airport called Brandish, I&I is expected to hit the store’s shelves for your on-the-fly needs.